The 81% of the Spanish consumers prefer the Canarian banana to any other kind.

A recent research by the Ministery of Agriculture(MAPA), together with the Canarian banana harvesters association (ASPROCAN), shows the Spanish and Portuguese preference to the Canarian banana.


Tenerife. June 2003

A recent research by the GECA enterprise for the MAPA together with Asprocan, shows the Canarian banana as one of the best fruits to the Spanish population and remarks its preference to common banana .The Spaniards prefer the Canarian banana they all know the brand "Platano de Canarias. The
average consume is a banana per day and it is mainly bought by women over 25, usually at the supermarket. This study was carried out by phone-calls to 1,200 individuals aprox. and aged in between 16 to 65 in the Penninsula, the Balear and Canary Islands and 1,200 individuals in Portugakl (except the
Azor and Madeira Islands) same age segment.


Canarian banana Vs. Others

Fron the research, we may conclude that 81% of Spaniards prefer the Canarian banana. About 72% admit to know it, but only 1% mentions a determined brand. In Portugal about 28% prefer common banana, since the production in the Canaries is not well known, but 97% aprox of Spaniards know about it.


Fruit Consume Habits.

Both in Spain and Portugal, practically the whole population admit to buy desserts, including fruit on a regular basis. The most usual ones are apples, bananas, pears and oranges. The research reveals that apples and bananas are the most usual on regular consume in both countries. And they are bought practically along the whole year. About 55% mention the banana spontaneously and 97% admit to know "Platano de Canarias" as a brand vs. 33% in Portugal.

Spaniards in a 47% aprox. admit to consume a banana per day, vs. 51% in Portugal, which is moreoften consumed. In both countries, families point out the consume, mainly at home, more than at work, restaurants or cafés.

The usual buyers are over 25 and are mainly women: they are those who decide what to buy about 90% of times. The bananas are usually bought at markets near the home place, supermarkets and groceries.

Another interesting data to remark which has been definite on this year´s campaign (Adivina, adivinanza....) is that the banana consume starts and consolidates in childhood, but decreases in teenagers, that is why it is essential to educate on food habits since early childhood.


Canarian banana: "Extraordinary Flavour"

The Canarian banana is mainly defferenced due to its flavour in contrast to other fruits, only 23% of the people interviewed think that it has many calories (Canarian banana only has 83% Kcal per piece and has 0% fat, in addition to the fiber which regulates intestinal function and smooths hunger and therefore helps to control weight.


Source: Ministery of Agriculture (MAPA).